Key survey results
CARI continuously explores the use of ICT solutions to help advise farmers on sustainable practices and beyond. The public discussion is quite often focused on the use of smartphones and sophisticated applications and may neglect more traditional channels.
The survey wanted to clarify what the actual preferences of farmers for different kinds of ICT solutions are and more specifically aimed to explore the smartphone penetration rate amongst rice farmers in Nigeria and Burkina Faso.
Radio remains the most prevalent ICT device
In Nigeria, a total of 89 percent of interviewed farmers indicated to own a radio, in Burkina Faso it was even a total of 92 percent. When asked whether they used radio to access agricultural information, 87 percent of the radio owners in Nigeria said they did. In Burkina Faso, it was 95 percent.
Rice farmers continue to rely on feature phones
While the survey showed that about 87 percent of rice farmers in Nigeria and 88 percent in Burkina Faso had either a smartphone or a feature phone, most farmers continue to rely on simple feature phones (74 % and 77 % respectively).
Farmers have access to smartphones through other people
In Nigeria, of the 74 percent of the rice farmers with only feature phones, more than half said they had access to smartphones via friends, children, spouses, and other family members. Similarly, of the 77 percent of the rice farmers with feature phones in Burkina Faso more than two-thirds had access to smartphones through other people.
Many farmers use phones throughout the day
While in Burkina Faso 56 percent indicated that they use phones throughout the day, it was only 27 percent of farmers in Nigeria. Most Nigerian farmers said they used phones during the evening (39%). In Burkina Faso on the other hand, only 17 % said they did
Calls preferred phone feature
In Nigeria, 85 percent of farmers indicated that calls are the most important feature of a phone, followed by the entertainment (6%), and mobile data (1%). Less than 1 percent said that they saw messages as the most important feature. This pattern is even more noticeable in Burkina Faso, with 97 percent of interviewed farmers preferring phone calls.
Most Nigerian smartphone users know how to handle the device
While the sample size is small, smartphone users amongst Nigerian rice farmers said they found smartphones easy or very easy to use (98%). Similarly, almost all smartphone users in Nigeria indicated that they knew what a mobile application is (95%) and could download them (92%). In Burkina, however, smartphone users appeared to be less familiar with the device with only 65 percent indicating that the devices were easy or very easy to use. In addition, only 47 percent said they knew what an application is and only 30 percent could download one.
Smartphone users purchase between 100-1,000 MB per week
In Nigeria, most smartphone users (52%) indicated to purchase between 100 and 500 MB per week. Close to half of the smartphone users in Nigeria said the amount of data they purchased was not sufficient. In Burkina Faso, the majority (66%) indicated to purchase between 300 and 1,000 MB per week. Similar to Nigeria, 42% of smartphone users in Burkina Faso said that the purchased data were not sufficient.
Farmers willing to pay for agricultural information
Farmers willing to pay up to 3.5 USD per person for agriculture advice
In Nigeria, when asked how much they were willing to pay for agricultural information, a majority of 37 percent indicated they would pay somewhere between 0.5 and 2.5 USD per season. Another 23 percent said they’d only pay less than 0.5 USD. In Burkina Faso, most of the 40 percent indicated they were willing to pay up to around 1.5 USD per season. 26 percent indicated that they would be willing to pay between 1.5 and 3.5 USD.
In Nigeria, a clear majority prefers audio formats
The survey revealed that 80 percent of rice farmers preferred to receive agricultural information by audio, followed by graphic presentations (62%), video (58%), and text (50%).
CARI already started harnessing the insights gained from this survey for their field activities, focusing on radio and USSD-based solutions to support rice farmers at scale.
The Competitive African Rice Initiative (CARI) works with smallholder rice farmers in Nigeria, Burkina Faso, and Tanzania and continuously explores the use of ICT solutions to help advise farmers on sustainable practices and beyond.
Lead author: Kemi Bamishaye, Digital Solutions Advisor (firstname.lastname@example.org)
Co-authors: Felix Frewer, M&E Manager (email@example.com), Laura Rondholz, Communications Manager (firstname.lastname@example.org)