The Digital Sharing Community for Rural Agricultural Finance

What is it and why should you become a member?
Digital transformation in rural agricultural finance

The Added Value of This Article

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Value add for readers

  • Learn about practical steps for implementing digital financial services in rural areas.
  • Explore the advantages of joining a digital sharing community for knowledge sharing and resource pooling.
The elements of the sharing platform  ⎮  Visual: © GIZ

The GIZ global project Promotion of Agricultural Finance for Agri-Based Enterprises in Rural Areas (ProFinA) aims to enhance the provision of financial services tailored to the business models of farms and agro-industrial small and medium-sized enterprises in rural areas. The project intervenes on both the demand and supply sides of financial services.

The digital revolution is profoundly reshaping the finance sector

The development is compelling to financial service providers to adapt. New distribution channels and digital financial services can play a crucial role in facilitating access to appropriate financial services in rural areas.

Microfinance institutions find it challenging to afford the high costs associated with accessing these new digital services. Given the relatively low financial profitability of microfinance institutions in the CEMAC zone — that is the Central African Economic and Monetary Community —, the digital transformation process is progressing very slowly.

In order to facilitate the digitization of financial products and services, incorporating financial offers tailored to rural areas, and to support partners in their digital transformation journey, the ProFinA project has assisted its microfinance partners in implementing a digital platform/digital sharing community. This platform will enable them to continue their digital transformation process even after the project concludes.

What is the digital sharing community?

Statistics reveal that the usage of digital financial services in Cameroon is among the lowest in sub-Saharan Africa. For instance, less than 6% of the rural population in Cameroon has access to digital financial products and services, whereas this figure rises to 10% in urban areas (World Bank data 2021).

As the ProFinA project gradually phases out, brainstorming has been initiated to pool efforts to accelerate the digital transformation process, given the constraints linked to the weakness of financial and human resources. The idea of creating a digital sharing community within the microfinance institutions is the result of a long process in which the global project has been supporting the microfinance institutions in the digital transformation process.

The digital community serves as a platform for sharing experiences, pooling resources, conducting research, and developing digital solutions. The urgent objective of this community is to enable institutions to improve existing products and services or create new ones through digital solutions that cater to the needs of small rural farmers, cooperatives, and agricultural small and medium-sized enterprises.

The website of the sharing community

Rural agricultural finance
Screenshot of

How the platform came to be

The idea of creating the digital sharing community platform was conceived during the International Conference on the digitalization of agricultural finance in Lusaka. At this conference, several microfinance institutions praised the initiative and joined the GIZ AgFin network. The following phases guided the establishment of this community:

  • Phase 1
    Designing the functional, operational, and organizational models of the digital platform.
  • Phase 2
    Planning the implementation of the virtual platform, as well as the physical, logistical, and chronological aspects of the community members’ (face-to-face) meetings.
  • Phase 3
    Developing or installing and configuring a professional community management software application/solution.
  • Phase 4
    Managing and animating the digital community.

Several documents have been put in place to ensure the functioning and sustainability of the platform. Please note, they are confidential and for those who want to know more about the community, you’re invited to become a member.

Why become a member of the sharing platform?

Any individual or organization interested in the digitalization of agricultural finance, regardless of their location, can become a member of this platform. This includes financial institutions, fintechs, donors, OTMs, open-source developers, and more.

The advantages of being a platform member

  • A legal framework recognized by the Cameroonian law on associations;
  • A secure framework (organizational and IT security) for sharing knowledge, good practices and pooling of efforts.
    To illustrate this, more than three IT projects within two microfinance institutions (an application for collecting savings in rural areas and an application for granting credit scoring to soybeans producers in the northern region of Cameroon) are in a pilot phase before the official launch of the platform
  • A framework that is sustainable because its financial and operational autonomy is assured by the charter
  • A framework where the acquisition of an application or an IT solution will be 20% cheaper than on the local and international market due to the framework agreement that is imposed on the consultants and application vendors who are members of the platform

We encourage all actors interested in this platform not to hesitate to become a member via the website.


Denis Fonkoua Tadie, Conseiller Technique, Promotion du Financement Agricole (ProFinA), 

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