In order to enhance access to vital information for fish farmers in remote, rural areas, the Sustainable Aquaculture in Madagascar project has partnered with the information hotline 3-2-1. The hotline uses automatic voice messages to disseminate valuable information concerning fish farming, including weather forecasts and financing mechanisms for aquaculture products.
Introducing the Digital Marketplace
As a recent addition to the 3-2-1 hotline, the Sustainable Aquaculture in Madagascar project has developed a digital marketplace to bridge the gap between fish producers and buyers. Fish producers can call the hotline to indicate the species and quantity of fish they have available, while buyers can call the same hotline to express their interest in purchasing fish.
All this information is collected on a digital platform, and an algorithm matches potential buyers and producers, sending SMS notifications to both parties. Subsequently, the buyer and producer must contact each other to arrange the sale, determine the selling price, and establish a meeting location.
The ultimate goal of the digital marketplace is to foster closer networking among actors in the value chain, generate a secure income, and serve as a catalyst for scaling up fish farmers’ production.
Creating Awareness for the Hotline Services
In December 2022, the project initiated an awareness-raising campaign to promote the hotline services. The campaign made use of various media, including radio spots, SMS, posters, and flyers.
Over 1,100 posters and 1,000 flyers were distributed across the project’s intervention zones, while radio spots were broadcast in the evenings on nine popular regional radio channels. Additionally, 180,000 SMS messages were sent out to targeted recipients.