The 360° AgriJobs Approach Takes a Stand Against Sexual Harassment
Sexual harassment is a barrier to achieving gender equality in the workplace, and in Kenya, up to 47% of women experience gender-based violence in their lifetime. The 360° AgriJobs Approach recognises the urgent need to address sexual harassment, understanding its impact on the physical and mental well-being, career trajectories, and economic prospects of young workers in the agri-food sector.
This integrated approach for employment promotion focuses on youth employment in Western Kenya. It strengthens opportunities by highlighting employment potential in the agri-food sector and addresses climate-related challenges by promoting climate-smart agricultural technologies, innovations, and green jobs. Our approach involves promoting competency-based learning systems, catalysing private sector-led job creation, empowering youth in agribusiness, and engaging with employers, job seekers, and employment service providers.
Gender is not an afterthought in our project; it’s fundamental. Gender considerations are woven into every aspect of the 360° AgriJobs Approach, fostering an environment of respect and dignity regardless of gender. Our sensitisation campaign targets the normalisation of harassment, empowering individuals to recognize, report, and prevent harassment, fostering safer and more equitable workplaces.
Campaign Objectives and Impact
In the short term, we aim to launch the campaign during the 16-Days of Activism, promote the video series, and initiate public discussions. We plan to conduct legal clinics and sensitising events. Over the next six months, our objectives include partnering with 40 private sector entities, reaching 3,500 ATVET students and job seekers through sensitisation events, and supporting 4,000 youth in the agri-food sector through umbrella youth organisations. In the long term, we aspire to change the narrative on both job seeker and employer sides, provide leads on referral pathways for bystanders and survivors, and encourage MSMEs to address and prevent harassment proactively.
A Collaborative Journey Combatting Sexual Harassment in Western Kenya and beyond
Our campaign aligns with feminist core principles, framing sexual harassment not just as a moral obligation but as a legal one. By emphasising human rights violations, we encourage legal action and redress for victims. Our gender transformative approaches address the structural causes of gender inequality and power imbalances, challenging cultural norms and normalisations.
As we strive for a lasting impact, we unite forces for change, collaborating with stakeholders and promoting a collective effort to combat sexual harassment and promote gender equality in Western Kenya. Together, we can break the silence and cultivate a safer, more equitable future for all.
How can you participate and benefit from this initiative?
- Watch our 10-part video series and share with partners; We encourage you to use the videos in your context, where you deem fit.
- Spread awareness: Use #EndGBV #AgriFoodEquality to raise awareness on social media platforms, showcasing our collective commitment to change. The attached flyer can help you to do so.
- Educate: Take the time to educate yourself and others on the signs of sexual harassment and the steps to prevent it, for example, by using the discussion guide attached.
- Hang the attached poster in your office, and encourage partners to do so, too.
Julia Müller, Agri-Jobs 4 Youth, Kisumu, Kenya