What should you think of before you start creating video testimonials — the pre-production?
The video is an edited recording of the Real Talk webinar series, an open office hour session with SNRD’s communications advisor Pascal Corbé.
Points covered in Part 1
✅ What is a testimonial in general?
➡️ Meaning, purpose, appearance, style & content
✅ What can you do with a testimonial?
➡️ Focus on video
✅ Why are testimonials a great communications tool?
➡️ Social proof, not blowing your own trumpet
✅ How to get the right content?
➡️Research & strategy, equal representation, choosing a good subject, making a plan, the questions to ask